HD-HOME is more than a building materials & furnishings brand. We're a platform built on humanistic care — empowering partners, caring for customers, building win-win supply chains, and contributing to communities. Co-creating a warmer business future, together.
Franchisees as career co-builders
From design to after-sales · 1-hour response
Merchandising · Logistics · Supply Chain Finance
Carbon-neutral by 2030 · FSC certified
Technology and products can be copied. Only authentic humanistic care builds the trust and emotional connection that becomes a brand's true, unduplicatable moat. — HD-HOME · Core Philosophy
We treat franchisees as career co-builders, not licensees. Full-stack deep service and resource support help them grow long-term, healthy, sustainable businesses.
Care that goes beyond the product itself. We focus on every detail of customer experience — from pre-purchase consultation to lifelong after-sales — elevating quality of life.
We build long-term mutual-trust, shared-risk strategic alliances with suppliers — co-developing innovation and pushing the entire chain toward green, sustainable growth.
Environmental protection, sustainable development, and community giving are core to our strategy — not PR. We're building a corporate citizen with warmth and responsibility.
HD-HOME's commercial lighting line — engineered for U.S. warehouses, factories, and commercial real estate. UL listed, DLC 6.0 ready, and structured so end-users unlock maximum utility rebates plus federal 179D tax credits.
Most commercial LED imports stop at UL. Ours go further — engineered to DLC 6.0 Premium thresholds, the standard that unlocks the highest utility rebate tier (up to 50% more than Standard), then layered with federal 179D tax credits for end-to-end ROI.
Skip the middleman. Our factory partners build your cabinetry, wardrobes, and doors to spec — with full design support, 3D renderings, and a 21-day average lead time from approval to delivery.
Work with our designers on layout, materials, and finish.
Every panel cut to your exact dimensions — no waste.
Coordinated delivery to your home or job site — installation optional.
HD-HOME is not a reseller. We operate three integrated engines that work together to create value for every participant — partners, customers, and suppliers alike.
Curated upstream supply, integrated product development, omni-channel reach — building competitive differentiation through what we sell and how we sell it.
Powered by HD Group's overseas warehouses and AI-WMS — enabling faster fulfillment, flexible consignment, and dramatically reduced inventory pressure for franchisees and factories.
Capital innovation that turns inventory into cashflow, accelerates supplier receivables, and lowers franchise entry barriers — fueling growth across the entire platform ecosystem.
Traditional franchise relationships are loose, transactional, and high-attrition. HD-HOME treats partners as career co-builders — bound by shared values, supported across the full lifecycle, and rewarded through real profit-sharing.
Our partner-selection process goes beyond capital strength and business experience. We prioritize alignment with our humanistic care philosophy — because only value-aligned partners can deliver the brand to end customers.
From opening day, we de-risk your launch with full-service support. Our experts handle market research, store design, marketing rollout, and initial inventory — so you can focus on serving customers.
A 24/7 online learning platform covers product, sales, management. A dedicated regional manager visits regularly, diagnosing operations and tailoring improvement plans. Annual honors program rewards top performers with leadership profits.
If unforeseen circumstances mean you can't continue, we offer multiple paths: referral, buyback, or assisted transfer. This isn't just protecting your investment — it's our long-term commitment to the partner relationship.
Backed by HONG DA Group's industrial network, supply chain finance, and platform capabilities — your store has more than products. It has a partner.
From single-home projects to multi-unit developments, HD-Home brings global sourcing, custom production, and HD Group logistics to your business — at scale.
For residential & commercial contractors managing projects of any size.
Full-package material supply for multi-unit residential and hospitality projects.
Stock-and-resell wholesale terms for showrooms, retailers, and regional distributors.
Tell us about your project — we'll respond with pricing, samples, and a dedicated rep within 24 hours.
HD-HOME members get personalized recommendations across building materials and home furnishings, free on-site measurement & design consultation, member-only pricing, and a dedicated advisor for both your project and your home.
Free on-site measurement and space planning by certified specialists.
Style matching, material recommendations, full design support.
Recommendations tuned to your style, budget, and home profile.
Exclusive pricing tiers, early access, and event invitations.
One advisor for both materials and furniture — start to finish.
Find HD-HOME products through the channels you already trust — major home retailers, e-commerce platforms, our own DTC site, social inspiration platforms, and 400+ partner showrooms.
As a core supplier on industry-leading platforms — reaching DIY enthusiasts and professional contractors at scale.
Our DTC site offers complete catalog, custom consultation and ordering. Instagram & Pinterest deliver lifestyle inspiration to younger audiences.
Touch the materials. Feel the furniture. Meet your dedicated advisor. Our growing nationwide network brings the HD-HOME experience to your community.
Developers, contractors, and designers work directly with our project team for bulk supply, custom orders, and project-based pricing — bypassing retail layers.
View B2B Programs →A look at how our materials come together in real homes and projects.
Engineered oak, Calacatta marble countertops, custom oak millwork.
HD-Home is the building materials & home furnishings arm of HONG DA INVESTMENT GROUP USA INC — a platform-based group operating across clean energy, smart logistics, building materials and home, and global trade.
This means: when you order from HD-Home, you tap into the group's deep Asian supply chains, AI-WMS smart warehouses, and US-based fulfillment network — all in one place.
Visit HONG DA Investment Group →Building materials is one of five business segments under HONG DA — each independent, all connected.
Choose your path — whether you're designing one room or a hundred units.